Server Speed Plays a Crucial Part in Increasing Revenue

August 12, 2016 ,

A slow website that takes a long time to respond and load can put an end to sales and seriously affect revenue. Increasing sales and conversion is achieved by having content that works and quick loading speeds.

Surveys prove that the speed of a website has an impact on traffic and the slower the speed the more frustrated customers become.

Revenue and a Slow Website

It is common for slower websites to have increased bounce rates and lower sales. Studies have proven that the customers want your website to respond within three to six seconds and whilst a slow website will lower sales it will also encourage visitors to think negatively about your business.

Can Speed Increase Revenue?

It has been known that many well-known internet companies have increased revenue by almost 15% by improving the speed of their website from 6 seconds to an impressive 1.2 seconds.

Google also monitors the speed of website in order to give your site a ranking and you can check the speed by using a number of available tools. For every second you speed up your website you can increase conversion by 2% which is an impressive return.

How Fast should it Be?

The recommended loading time is under three seconds but if you can keep it under five seconds then you are doing well. Anything under 10 seconds is seen as average but anything above this and you will lose ranking and conversion which means the slower the site the less sales you will see.

Many of the tools available will help you to understand the performance of your website and will suggest improvements. This will enable you to streamline your code so that responses happen at a quicker speed. However, an important part of all of this is hosting because you need the power behind your website to help execute applications at a quicker rate to help your site to load faster.

A Faster, Dedicated Server means a Faster Website

How fast your website actually is, depends on the architecture of your web pages, databases and the speed of the hosting servers. Choosing the right hosting can really make a difference on speed and ranking and shared hosting and dedicated hosting are two possibilities.

Shared hosting comes are a lower cost and has few resources available and it is aimed at smaller websites that have small amounts of traffic. Dedicated hosting is more costly but has more power and an improved performance.

Businesses are increasingly using dedicated server technology because of the difference it makes in terms of speed and power and all of this comes together to offer a number of benefits. The speed of the server could be the main reason why your website is slow, especially if it is hosted on a cheap service or VPS. Shared hosting does not offer guaranteed speed and reliability because it spreads its resources among hundreds or even thousands of websites. Therefore, dedicated hosting can make a huge difference which in turn will help your business.

Advantages of Dedicated Hosting

A dedicated server will come with more power and because it has been designed and setup to carry out all processes at quick speeds you will notice a difference. Dedicated hosting is more reliable when it comes to bandwidth, resources and infrastructure when compared to other hosting services.

Security is important when it comes to running a website because keeping data safe is vital. Hackers look at vulnerabilities by targeting websites that have been poorly coded on a shared host. If your code has been hammer tested for any vulnerabilities then the server can be completely locked down to help increase security.

If your website is popular and you run successful Ad campaigns then you will see a spike in traffic. Having a dedicated server will enable you to hand this increase in load with no concerns over the website going down. If your code and server have been optimised then you will handle the traffic more efficiently and smoothly.