How bad project Managers made Google Mobile update even worse

Last Tuesday, 12th of April Google started to gradually roll-out some long announced changes to its search algorithm in order to give preference to mobile-ready websites, a change that has been making mad Webmasters a little bit all around the world. Was it a right thing to do? Of course yes, because the Development community needs to move forward.

It’s not us saying, but the whole world that nowadays we don’t consume content the same way we used to in the past. We now access the same types of content from Smartphones, computers, tablets, watches and this was causing troubles to the index entities like Google, who had to choose what’s best for the occasion, but this is wrong.

Amazon once released numbers saying that an increase in the loading time of their pages by 1 second would result in a reduction in the sales by 7%. Users want to see information now, with the least amount of effort possible and it’s the responsibility of its producers to make it easily available, because if you’re not doing this, someone else certainly will and get your readers.

A quick overview over the websites from the top 500 companies in the world shows some alarming numbers:  40% of their corporate websites are not mobile ready and this happens for a number of reasons:

  • Old environments in the background of the sites;
  • New environments with developers stuck in 1999;
  • Project Managers that are not aware of the outside world;
  • a combination of all.

Things aren’t always what they seem they are. If you think the best companies have the best developers behind it, forget it. It may happen, but more often these companies have a bunch of Project Managers giving directives to teams overseas making changes on sub-sub-staging websites that will only see the daylight within a another year.

Did Google made the right choice? Of course yes, because the Development community needs to move forward.

At this time, dozens of top Project Managers are running around to deploy updates to their websites because the buzz around this Google algorithm improvements made their bosses look at what they had and guess what? it wasn’t good.


Image courtesy from pmreactions

That’s the importance of being updated with the latest technology and releases. It’s like riding a bicycle: if you stop pedaling, you’ll fall.

With the wide range of information and tools available at the distance of one-click (like CSS Frameworks), there’s absolutely no excuse to not have a mobile-friendly website.

If you are a developer and you’re reading this, start by reading our Responsive Development Guide and do something to improve your website. If you fall in the category of one of the Project Managers we mentioned above, then go spend more time on Stack Overflow and less on Facebook.